September 27th 2022- Los Angeles — With a catchy hashtag in Spanish urging young L.A. Latinas to check their breasts (#TocateLasChichis), Latin Dance Champion and entrepreneur Aubrey Ares and Keep A Breast today announced the launch of a life-saving campaign promoting breast cancer prevention and resources via the use of a free app developed by the Foundation.
The 45-day campaign will span Hispanic Heritage Month and Breast Cancer Prevention Month, which together last from September 15 through October 31, 2022. During this time, L.A. Latinas will be encouraged to download the free app and help spread the word about it.
According to the National Cancer Institute, about 1 in 8 women will get breast cancer in their lifetime, and some 12,000 women age 40 or younger are diagnosed with breast cancer every year. The good news is that, with early detection, the disease can be defeated.
“Our breast self-check app connects users who think they may have discovered something during their check with a telehealth medical professional,” said Shaney jo Darden, Founder of Keep A Breast. “We’re proud to have Aubrey join us in this vital campaign. She’s a shining artistic talent, and her positive influence in Los Angeles and beyond can’t be overstated.”
“Keep A Breast uses art as a means to save lives,” said Aubrey Ares. “I’ve witnessed firsthand the power of dance to touch and inspire people. And speaking of touching, here’s a shoutout to all my fellow L.A. Latinas, ‘Hey chica: #TocateLasChichis and download and share the amazing KAB app!”
The resource-filled app is compatible with both Apple and Android platforms, and has interfaces in English, Spanish, and French.
Keep A Breast Foundation is a 501(c)(3) nonprofit organization headquartered in Yucca Valley, CA. Their mission is to reduce breast cancer risk and its impact globally through art, education, prevention, and action.