October 20th, 2022-Los Angeles — With a catchy hashtag in Spanish urging young L.A. Latinas to check their breasts (#TocateLasChichis), prominent teqball player Wendy Pintor has joined forces with Keep A Breast on a life-saving campaign promoting breast cancer prevention and resources via the use of a free app developed by the Foundation.
The 45-day campaign spans Hispanic Heritage Month and Breast Cancer Prevention Month, which together last from September 15 through October 31, 2022. During this time, L.A. Latinas are being encouraged to download the free app and help spread the word about it.
According to the National Cancer Institute, about 1 in 8 women will get breast cancer in their lifetime, and some 12,000 women age 40 or younger are diagnosed with breast cancer every year. The good news is that, with early detection, the disease can be defeated.
“Our breast self-check app connects users who think they may have discovered something during their check with a telehealth medical professional,” said Shaney jo Darden, Founder of Keep A Breast. “We’re so proud to have Wendy join us in this vital campaign. She’s a real tour de force on and off the court, and her positive influence will surely help save many lives.”
“Playing sports has taught me that, if I’m to perform at my highest, I must focus on my overall health first,” said Wendy Pintor. “Keep A Breast is helping multitudes do exactly that, so I’m honored to play a role in this vital campaign.”
The resource-filled app is compatible with both Apple and Android platforms, and has interfaces in English, Spanish, and French.
Keep A Breast Foundation is a 501(c)(3) nonprofit organization headquartered in Yucca Valley, CA. Their mission is to reduce breast cancer risk and its impact globally through art, education, prevention, and action.