Los Angeles, CA, November 20, 2018 -- Dedicated to supporting and empowering women for over 20 years, ROXY has joined forces with The Keep A Breast Foundation™ to raise awareness about breast cancer prevention.
After many years supporting one another, the leading global youth-based breast cancer prevention organization and the leading female actions sports brand have partnered and created a limited-edition t-shirt to encourage women to check themselves and become their own health advocate.
The piece – a white shirt stamped with rainbow letters celebrating the partnership – aims to get the message out by starting the conversation around early detection of breast cancer: 100% of the proceeds will go towards breast health education and support.
"I'm grateful that Keep A Breast has been part of the ROXY family for so many years. The women behind this brand from artists, to athletes to musicians, inspire us to live to our fullest and protect our own health and the health of our beautiful world." – Shaney jo Darden, Founder, Keep A Breast
“ROXY has been dedicated to empowering women for over two decades, and there is no better way to do so than by helping women take their health into their own hands. We are proud to partner with The Keep A Breast Foundation™ and to help give this important message the visibility and support it requires.” – Danielle McKenzie, Global Head of Marketing, ROXY
40% of diagnosed breast cancers are detected by women who feel a lump (John Hopkins Medical Center). It is, therefore, crucial to educate young women to self-check.
The ROXY x Keep A Breast t-shirt is now available in stores and on www.roxy.com
Download the Keep A Breast Check Yourself! App
The Check Yourself! App supports users with their monthly breast self-check by teaching them how to perform a self-check using animated gifs as well as allows them to schedule an automatic monthly reminder. Available in the Apple App Store and Google Play.
About Keep A Breast
The Keep A Breast Foundation™ is a nonprofit organization with a mission to empower young people around the world with breast health education and support.
Since its inception in 2000, KAB has worked with young people to remove the shame associated with breasts and breast health. Keep A Breast has grown into the leading global youth-based breast cancer prevention organization, with global affiliates in Europe, headquartered in France, and partners in Mexico, Zambia, Kenya, and The Democratic Republic of Congo.
ROXY, a brand of Boardriders, Inc., has been empowering female pioneers since 1990. The first and only exclusively-female global action sports brand, ROXY specializes in the development and design of trend-leading, technically innovative lifestyle and performance wear inspired by the Mountain & the Wave. By creating first-of-its-kind products designed for surfing, winter sports, fitness, and yoga & cultivating a breed of female pioneers who changed the course of sport, ROXY has empowered all women to challenge the status quo in every arena of their lives.