Los Angeles, CA, October 17, 2017 -- Keep A Breast has launched their globally inclusive Check Yourself! app to continually and uniquely support young people in taking charge of their own health. The app is available in six languages, has a beautiful design and user experience. Advanced scheduling tools and animated educational gifs make it super user-friendly and informative. The app is designed specifically with young people in mind as they are so often left of out the breast cancer conversation. With the app - as with their entire platform - Keep A Breast hopes to inspire young people to build a positive relationship with their body, in order to live a healthy and preventative lifestyle.
The rate of breast cancer death is decreasing. It has declined by 40 percent over the past few decades. The reason? Early detection. While this study is focused on mammograms and other such medical testing, it shows just how crucial a role doing a routine self-check can play in survival. This is especially important for young people as generally, women do not start getting mammograms until the age of 40, creating the illusion that breast cancer only affects women 40 and older.
“At Keep A Breast, we want young people to understand and be educated that breast cancer under 40 is a reality,” says Shaney jo Darden, Founder of Keep A Breast. “It can happen to anyone, not just your mom or grandmother. It’s so important to know what is ‘normal’ for you and your body, and checking yourself is the first way to becoming your own health advocate.”
Check Yourself! App
The Keep A Breast Check Yourself! App which is available in six languages; English, Spanish, French, German, Dutch and Japanese. Keep A Breast has partnered with multiple teams to create the most effective and behavioral changing product possible: HECHO EN 72 on the design and user experience as well as Analytica Data Company on strategies for data analysis. It is available as a free download on iOS and Android mobile and tablet devices via the Apple App Store and Google Play. The Keep A Breast Foundation Check Yourself! app helps you to establish your own routine and approach to the breast self-check. It teaches you the best ways to check your boobies! and schedules an automatic monthly reminder at the same time.
Why it’s important
The team at Keep A Breast is a proud advocate of the self-check, as they so commonly come in contact with young women who have found their own lumps (both benign and malignant) “by accident.” With 40% of diagnosed breast cancers being self-detected (according to the John Hopkins Medical Center), establishing what is "normal" for you is an important step to knowing your body. Over 300,000 women are diagnosed with breast cancer in the US each year. Approximately 12,000 of those diagnosed are under the age of 40. When breast cancer is detected early (in the localized stage) the 5-year survival rate is 98% (National Cancer Institute). The Keep A Breast Foundation believes that through a monthly routine of self-checks more people are likely to detect changes in their bodies quickly, will seek medical advice and potentially detect cancer early. Knowledge is Power.
About The Keep A Breast Foundation:
The Keep A Breast Foundation™ is a nonprofit organization with a mission to empower young people around the world with breast health education and support.
Since its inception in 2000, KAB has worked with young people to remove the shame associated with breasts and breast health. Keep A Breast has grown into the leading global youth-based breast cancer prevention organization, with global affiliates in Japan, Canada, Europe, Mexico and Chile.
About HECHO EN 72:
HECHO EN 72 is a maker lab and production studio comprised of 30+ staffers, including builders, technologists, designers, and experimenters. The company works with a variety of brands including Smirnoff, Flybrix, Murad, Google, truth, Activision and is an 2017 Emmy nominee for its editorial work with Google for its “Year in Search 2016” film.
About Analytica Data Company:
Analytica Data Company (ADC) utilizes advanced Big Data analytics to make strategic recommendations, bring efficiencies to business processes, and ultimately solve business challenges. ADC partnered with Keep A Breast Foundation to provide advanced analysis of the Check Yourself! application, helping to identify efficiency strategies. ADC is headquartered in Encinitas, California and is founded by alumni of Rady School of Management's Master of Science of Business Analytics program at the University of California in San Diego.
Visit http://checkyourselfie.org to learn how to pledge to do a self-check, download the free app, and/or sign-up for monthly reminders.
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