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Introducing #CHECKYOURSELFIE; Keep A Breast Foundation Launches Selfless Selfies, A New Global Campaign for Young People

Los Angeles, CA, September 26, 2017-- Keep A Breast is relaunching their globally inclusive Check Yourself! app to continually and uniquely support young people in taking charge of their own health. The app is now available in even more languages, has a beautiful new design and improved user experience. More advanced scheduling tools and animated educational gifs make it more user friendly and informative than ever. The app is accompanied by their promotional selfie campaign, #CHECKYOURSELFIE aimed towards their most engaged community of 13-25 year olds.


#CHECKYOURSELFIE

Over 1 million selfies are snapped every day. Women ages 18-24 spend 16 minutes taking an average of three selfies per day, according to a 2015 study. In response to this social paradigm, Keep A Breast is using a mobile app and social media initiative that will seamlessly integrate breast cancer awareness into their everyday lives.


Selfies are often shunned at “self indulgent”. Through the #CHECKYOURSELFIE campaign, The Keep A Breast Foundation is asking people to put the selfie to good use -- to find the time to be not “self indulgent,” but “self aware” when it comes to knowing your body and your breasts. Participants are asked to post a photo of themselves, placing three fingers to their breast, symbolizing their monthly commitment to self-check. The photo-pledges - accompanied by the caption #CHECKYOURSELFIE - will be posted on social media and feed into KAB’s educational website, checkyourselfie.org.


Check Yourself! App

The foundation has re-launched the Keep A Breast Check Yourself! App which is now available in six languages; English, Spanish, French, German, Dutch and Japanese. Keep A Breast has partnered with multiple teams to create the most effective and behavioral changing product possible: HECHO EN 72 on the design and user experience as well as Analytica Data Company on strategies for data analysis. It is available as a free download on iOS and Android mobile and tablet devices via the Apple App Store and Google Play. The app is only available as 17+ in the Apple App Store. The Keep A Breast Foundation Check Yourself! app teaches you the best ways to check your boobies! and schedules an automatic monthly reminder at the same time, helping to establish your own routine and approach to the breast self-check.


Why it’s important

The team at Keep A Breast is a proud advocate of the self-check, as they so commonly come in contact with young women who have found their own lumps (both benign and malignant) “by accident.” With 40% of diagnosed breast cancers being self-detected (according to the John Hopkins Medical Center), establishing what is "normal" for you is an important step to knowing your body. Over 300,000 women are diagnosed with breast cancer in the US each year. Approximately 12,000 of those diagnosed are under the age of 40. When breast cancer is detected early (in the localized stage) the 5-year survival rate is 98% (National Cancer Institute). The Keep A Breast Foundation believes that through a monthly routine of self-checks more people are likely to detect changes in their bodies quickly, will seek medical advice and potentially detect cancer early. Knowledge is Power.


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About The Keep A Breast Foundation:

The Keep A Breast Foundation™ is a nonprofit organization with a mission to empower young people around the world with breast health education and support.

Since its inception in 2000, KAB has worked with young people to remove the shame associated with breasts and breast cancer health. Keep A Breast has grown into the leading global youth-based breast cancer prevention organization, with global affiliates in Japan, Canada, Europe, Mexico and Chile.

 

Visit http://checkyourselfie.org to learn how to pledge to do a self-check, download the free app, and/or sign-up for monthly reminders.

Instagram @keepabreast    Twitter @keepabreast  Facebook facebook.com/keepabreast                        

Youtube http://youtube.com/keepabreast

http://keep-a-breast.org/

https://itunes.apple.com/us/app/check-yourself/id366745482?mt=8

Key Takeaways
  • Keep A Breast Foundation Launches their new Global Campaign: #CHECKYOURSELFIE
  • Women ages 18-24 spend 16 minutes taking an average of three selfies per day, according to a 2015 study.
  • In response, Keep A Breast is using a mobile app and social media to seamlessly integrate breast cancer awareness into their everyday lives
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Videos
Do you #CHECKYOURSELFIE every month?
View on Youtube
Quotes
At Keep A Breast, we want young people to understand and be educated that breast cancer under 40 is a reality. It can happen to anyone, not just yo...
Shaney jo DardenFounder of Keep A Breast.
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Shaney jo Darden
Founder, CCO
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Contacts
Bree Flory
310-200-3921
bree@keep-a-breast.org