October 8th, 2021 -- The Keep A Breast Foundation, is adding Spanish to its already popular self-check App that has been downloaded more than 150,000 times all over the world, Keep A Breast is expanding the app experience and features to further serve its global audience by offering the vital connection to medical experts with our partner Carbon Health. The KAB App is available in both English and French, and now Spanish.
Expanding the self-check experience, the Keep A Breast App focuses on information, support, and most importantly, access. For the first time, a breast self-check app now connects users who think they may have discovered something during their check with a medical professional via Keep A Breast’s partnership with Carbon Health, a technology-enabled healthcare provider making care accessible through inviting clinics and a robust virtual offering. This means users will have direct, instantaneous support from a healthcare professional in the case where they may have found an abnormality.
“At Keep A Breast, we want young people to understand and be educated that breast cancer under 40 is a reality,” says Shaney jo Darden, Founder of Keep A Breast. “It can happen to anyone, not just your mom or grandmother. It’s so important to know what is normal for you and your body, and checking yourself is the first way to becoming your own health advocate.”
“We are excited to partner with Keep A Breast to raise awareness for breast cancer and the importance of self-checks for all generations,” says Dr. Sujal Mandavia, Chief Medical Officer of Carbon Health. “Increasing access to healthcare is critical. Our providers look forward to offering seamless care now available in Spanish and talking through any concerns with those who need it, so no one is left to wonder and worry.”
Other new features include stories from breast cancer survivors, additional breast health resources and information, rewards, and improved scheduling. The app was conceptualized by the KAB team with the help of Verynice design agency, artist Tina Tictone is responsible for the aesthetic design, and it was developed by All Kinds of Success digital agency. The Keep A Breast App is available for free download through the Apple Store and Google Play.
While an important breast health tool for everyone, the app was designed specifically with young people in mind as they are so often left out of the breast cancer conversation. Keep A Breast hopes to inspire young people to build a positive relationship with their body, in order to live a healthy and preventative lifestyle.
The team at Keep A Breast is a proud advocate of the self-check, as they so commonly come in contact with young women who have found their own lumps (both benign and malignant) “by accident.” With 40% of diagnosed breast cancers being self-detected (according to the John Hopkins Medical Center), establishing what is "normal" for you is an important step to knowing your body.
Breast cancer is the most common cancer among Hispanic/Latina women and a leading cause of cancer death among this group in the U.S. While data shows that breast cancer incidence rates tend to be lower for Hispanic/Latina women compared to white women, they are more likely to be diagnosed at a later stage than white women. They are also more likely to be diagnosed with larger and more difficult-to-treat tumors. This is likely due to fewer women getting screened and delays in getting back to the doctor for a follow-up after abnormal screening results. (American Cancer Society)
This is why the Keep A Breast App is so Important. Through a monthly routine of self-checks, more people are likely to detect changes in their bodies quickly, will seek medical advice, and potentially detect cancer early. Knowledge is Power.
The Keep A Breast app is available for free download on both the App Store and Google Play!
To accompany the launch of the KAB App in Spanish Keep A Breast collaborated with 6 street artists from Mexico City to design a screen-printed poster series that uses art to communicate about a serious and complex issue in a creative and innovative way.
About Keep A Breast
The Keep A Breast Foundation™ is a nonprofit organization with a mission to reduce breast cancer risk and its impact globally through art, education, prevention, and action. Since its inception in 2000, KAB has worked with young people to remove the shame associated with breasts and breast health. Through various initiatives and programs such as breast cast art exhibitions, “Non Toxic Revolution”, “Check Yourself! App” and "i love boobies!" campaign, KAB has opened up the dialog about breast cancer, and has proven to be a doorway to breast self-awareness and education.
